CHRISTEN MANGANO
ABOUT ME
I am originally from Chester, West Virginia and I earned both my bachelor's and master's degrees from West Virginia University. I am very driven, adaptable, and reliable. I enjoy learning and trying new things that take me out of my comfort zone. I love to travel, ski, and spend time outdoors.
EDUCATION
May 2019 - May 2020
WEST VIRGINIA UNIVERSITY
MASTER OF BUSINESS ADMINISTRATION
I earned my Master of Business Administration degree from West Virginia University's Chambers College of Business and Economics. I was in a one year accelerated program.
August 2015 - May 2019
WEST VIRGINIA UNIVERSITY
BACHELORÂ OF SCIENCE IN BUSINESS ADMINISTRATION - MARKETING
I earned my degree in business administration with a focus in marketing. My area of emphasis is in digital marketing and I have a minor in communication studies. I graduated magna cum laude.
MY EXPERIENCE
BlaineTurner Advertising, Digital Media Specialist
November 2022 - Present
​Morgantown, WV
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Provide marketing expertise to clients in the tourism, healthcare, and manufacturing industries
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Build and manage client relationships through regular communication and collaboration
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Communicate and strategize with clients to understand evolving needs
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Manage social media for multiple accounts
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Implement, monitor, and report on digital campaigns to increase brand awareness and clicks
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Collaborate with advertising team to achieve client goals
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Create copy for emails, articles, ads, graphics, and more across various accounts
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Design, send, and report on email campaigns SharpSpring and BeePro
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Assist with commercial video shoots and photography
WISP RESORT, MARKETING COORDINATOR
October 2020 - November 2022
McHenry, MD
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Produced copy for blog posts, press releases, ads, social media, and emails while maintaining brand identity
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Communicated with customers through social media, email, and daily mountain report to promote activities and services
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Designed ads, flyers, videos, and graphics using Adobe Creative Suite and Canva
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Maintained resort’s branding and messaging through all resort signage
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Planned, executed, and coordinated events with team and stakeholders, including Stage Wisp Concert Series, Farm & Art Market, Oktoberfest, and Photoshoots
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Negotiated and executed contracts with vendors and entertainers
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Managed and updated website and app with relevant content through CMS
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Assisted East Coast Resorts Marketing Director for Pacific Group Resorts with eCommerce, public and media relations, planning, and more
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Administered campaigns using Facebook and CRM system to promote products and events, and generate leads
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Collaborated with marketing teams at other Pacific Group Resorts
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Created proforma, tracked budget, and analyzed promotions and events for ROI
KALI SWIMWEAR, BRAND AMBASSADOR AND MARKETING COORDINATOR
May 2020 - October 2020
​Chester, WV
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Managed the brand ambassador program by recruiting influencers and negotiating partnerships
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Created social media campaigns to promote the brand
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Developed and implemented marketing strategies to best support the brand image
WEST VIRGINIA UNIVERSITY COLLEGIATE RECOVERY, MARKETING GRADUATE ASSISTANT
August 2019 - May 2020
​Morgantown, WV
Managed social media accounts and maintained the website
Conducted outreach to engage campus and Morgantown community
Collaborated with various teams to promote the program and create an inviting environment
MOUNTAIN LINE TRANSIT AUTHORITY, MARKETING INTERN
July 2018 - August 2018
​Morgantown, WV
Utilized organization and communication skills to plan a grand opening event
Collected information from various stores to find the best retailer for promotional needs
Updated bus route changes on company website
January 2018Â - May 2018
BLACK BEARS BASEBALL TEAM, MERCHANDISING INTERN
​Morgantown, WV
Maintained quality of store, handled online orders, and prepared store for game days
Devised strategies to drive sales
Provided customer service and assisted with merchandise selection
JASON L FURNITURE COMPANY, DIGITAL MARKETING INTERN
May 2017 - July 2017
​Sydney, Australia
Managed company outreach, blogging, product presentation, and website maintenance
Adapted to unfamiliar workplace methods and environments
Collaborated with coworkers from varying backgrounds to execute organizational values
HOLLISTER, BRAND REPRESENTATIVE
June 2016Â - January 2017
​Pittsburgh, PA
Assisted customers in identifying their needs and desires and found products that would prove to be the most satisfying
Experienced the value of teamwork among associates in improving service and efficiency
EXPERIENTIAL PROJECTS
WV FORWARD PROJECT
Morgantown, WV
January 2020 - May 2020
Served as a consultant to evaluate and propose helpful tools for the dependent care industry
Analyzed dependent care industry of West Virginia through research and collaboration with dependent care professionals
Collaborated with team members to brainstorm and implement ideas
GEA DAIRY FARMING PROJECT
Munster, Germany
August 2019 - December 2019
Provided consulting to GEA Dairy Farming and made marketing recommendations
Managed a team of four undergraduates from the United States and Germany
Developed and presented recommendations for marketing a GEA Dairy Farming product in North America
PROCTER AND GAMBLE BRAUN PROJECT
Cincinnati, OH
August 2018 - December 2019
Developed research skills by analyzing trend data, conducting interviews, and evaluating company information
Engaged with a team to develop ideas to increase revenue and build brand awareness for Braun electric shavers
Presented findings to Procter and Gamble marketing executives
RECOGNITIONS
ACTIVITIES
MORGANTOWN AREA PARTNERSHIP
January 2023 - Present
DELTA GAMMA FRATERNITY
Director of Recruitment Records
Director of E-Communication
​October 2015 - May 2019
GARRETT COUNTY CHAMBER OF COMMERCE
October 2020 - November 2022
MORTAR BOARD
August 2018 - May 2019
SALES CLUB
August 2018Â - May 2019
SOCIETY FOR HUMAN RESOURCE MANAGEMENT
August 2018Â - May 2019
STUDY ABROAD AMBASSADOR
January 2019 - May 2019
ORDER OF OMEGA
December 2017Â - May 2019
AMERICAN MARKETING ASSOCIATION
Alpha Mu Alpha
August 2016 - May 2019
VOLUNTEER WORK
January 2019-May 2019
WVU PEER ADVOCATE
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Raised awareness of resources and support to students, faculty, and staff about sexual assault, mental health, healthy relationships, and discrimination
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Attended trainings and assisted in events that promote educating students on related matters
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Developed cultural sensitivity and support skills
June 2016-August 2016
AMERICORPS ENERGY EXPRESS, MENTOR
Developed and executed lesson plans focused on reading, writing, art, and drama for a class of eight children
Improved communication skills by learning to hold the attention of children, consulted with parents regarding the progress of their children, and worked with other mentors to create a positive overall environment for the children
Completed over 300 community service hours
March 2016
TRINIDAD AND TOBAGO SERVICE LEARNING TRIP
Participated in a week-long service learning activity sponsored by West Virginia University
Assisted in construction of a community center
Gained insight into how an individual’s background can shape his or her perspective by finding common ground
